Tobacco History:
The Social History of Smoking
by George Latimer Apperson
First published in 1914
"The Social History of Smoking" by George Latimer Apperson, can be purchased at Amazon.com in two different versions. Depending on the quality of the edition, prices range between $35 and $104.
From Chapter 1: The only mention made of tobacco by Raleigh himself occurs in a testamentary note made a little while before his execution in 1618. Referring to the tobacco remaining on his ship after his last voyage, he wrote: "Sir Lewis Stukely sold all the tobacco at Plimouth of which, for the most part of it, I gave him a fift part of it, as also a role for my Lord Admirall and a role for himself ... I desire that hee may give his account for the tobacco." As showing how closely Sir Walter's name was associated with it long after his death, Dr. Brushfield quotes the following entry from the diary of the great Earl of Cork: "Sept. 1, 1641. Sent by Travers to my infirme cozen Roger Vaghan, a pott of Sir Walter Raleighes tobackoe."
From Chapter 6: At si Mundungus desit: tum non funcare recusant Brown-Paper tostâ, vel quod fit arundine bed-mat.
Tobacco, in Queen Anne's time, still maintained its hold over large classes of the people, and was still dominant in most places of public resort; but there were signs of change in various directions as we have seen, and smoking had to a large extent ceased to be fashionable. Pepys has very few allusions to tobacco; Evelyn fewer still. There is little evidence as to whether or not the gallants of the Restoration Court smoked; but considering the foppery of their attire and manners, it seems almost certain that tobacco was not in favour among them. The beaux with their full wigs—they carried combs of ivory or tortoiseshell in their pockets with which they publicly combed their flowing locks—their dandy canes and scented, laced handkerchiefs, were not the men to enjoy the flavour of tobacco in a pipe. They were still tobacco-worshippers; but they did not smoke. The Indian weed retained its empire over the men (and women) of fashion by changing its form. The beaux were the devotees of snuff. The deftly handled pinch pleasantly titillated their nerves, and the dexterous use of the snuff-box, moreover, could also serve the purposes of vanity by displaying the beautiful [97]whiteness of the hand, and the splendour of the rings upon the fingers. The curled darlings of the late seventeenth century and the "pretty fellows" of Queen Anne's time did not forswear tobacco, but they abjured smoking. Snuff-taking was universal in the fashionable world among both men and women; and the development of this habit made smoking unfashionable.
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From Chapter 11: Of course, what one might do in the country and what one might do in town were two quite different things. The following story was told nearly twenty years ago of the late Duke of Devonshire. An American tourist began talking one day to a quiet-looking man who was smoking outside an inn on the Chatsworth estate, and, taking the man for the inn-keeper, expressed his admiration of the Duke of Devonshire's domain. "Quite a place, isn't it?" said the American. "Yes, a pleasant place enough," returned the Englishman. "The fellow who owns it must be worth a mint of money," said the American, through his cigar-smoke. "Yes, he's comfortably off," agreed the other. "I wonder if I could get a look at the old chap," said the stranger, after a short silence; "I should like to see what sort of a bird he is." Puff, puff, went the English cigar, and then said the English voice, trying hard to control itself: "If you"—puff—"look hard"—puff, puff—"in this direction, you"—puff, puff—"can tell in a minute." "You, you!" faltered the American, getting up, "why, I thought you were the landlord!" "Well, so I am," said the Duke, "though I don't perform the duties." "I stay here," he added, with a twinkle in his eye, "to be looked at."
From Chapter 15: A roll of tobacco, it may be noted, was a common form of payment to the Fleet parsons for their scoundrelly services. Pennant, writing in 1791, describes how these men hung out their frequent signs of a male and female hand conjoined, with the legend written below: "Marriages performed within." Before his shop walked the parson—"a squalid, profligate figure, clad in a tattered plaid nightgown, with a fiery face, and ready to couple you for a dram of gin, or roll of tobacco."
Combinations of the roll in tobacconists' signs occur occasionally. In 1660 there was a "Tobacco Roll and Sugar Loaf" at Gray's Inn Gate, Holborn. In 1659 James Barnes issued a farthing token from the "Sugar Loaf and Three Tobacco Rolls" in the Poultry, London. The "Sugar Loaf" was the principal grocer's sign, and so when it is found in combination with the tobacco roll at this time it may reasonably be assumed that the proprietor of the business was a grocer who was also a tobacconist.